As uncertainty floods the world's markets in the wake of new tariffs imposed by US President Donald Trump, there are growing concerns among investors, analysts, and customers about how the tariffs could see the price of Apple products (in particular, iPhones) soar.
According to Reuters, analysts from Rosenblatt Securities, a FinTech-focused investment bank, believe Apple may need to raise prices by as much as 43% to cover the extra costs imposed by the tariffs, or else absorb the expense and thus lose money. Currently, most iPhones are manufactured in China, which has been hit with a 54% tariff.
When Trump first announced tariffs in an effort to persuade companies to move manufacturing back to the US, Apple was granted exemptions for some products, however, Trump has reportedly claimed that no more exemptions will be given.
If Apple chooses to pass on the extra costs to customers, here's a breakdown of how much the iPhone 16 lineup would cost in Singapore:
| Model | Current price | Potential price +43% |
|---|---|---|
| iPhone 16e | From $949 | From $1,357 |
| iPhone 16 | From $1,299 | From $1,857 |
| iPhone 16 Plus | From $1,399 | From $2,000 |
| iPhone 16 Pro | From $1,599 | From $2,286 |
| iPhone 16 Pro Max | From $1,899 | From $2,715 |
Fortunately, there's no need to panic just yet. CFRA Research equity analyst Angelo Zino told Reuters it's unlikely Apple would be able to pass on more than 5% or 10% of the cost of the tariffs.
"We expect Apple to hold off on any major increases on phones until this fall when its iPhone 17 is set to launch, as it is typically how it handles planned price hikes," he explained.
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